The Self Sourced Podcast: Episode 1

Copy, Confidence & AI in 2026 with Beth Robinson – Episode Transcription

00.01

Welcome to Make More Money Without Selling Your Soul. The podcast for bold entrepreneurs ready to simplify scale and reclaim their time. I’m Polly Lavarello, Evergreen scaling strategist and cushy business pioneer. Join me and my occasional guests as we explore the themes of wealth, selling and well-being, because building a business that works for you changes everything. Let’s dive in.

00.40

Hello and welcome to the show. If you have ever found yourself overthinking an Instagram caption or rewriting your website for the third or fourth time this year and found yourself quietly wondering whether you are actually good enough to write your own copy and be the messenger of your business, then this episode is for you, because the truth is, messaging does matter a lot, not just for your website or your content, but how you communicate your value, how you build trust, and how people decide whether you’re the right person to buy from. And we don’t just do that when we’re writing it down. We do that and how we communicate on a podcast, on a stage and in conversation, and very importantly, on sales calls. So it really, really matters to master your message, which is why I’m so excited to be joined by the brilliant Beth Robinson, business owner turned copywriter and founder of proper lush copy, who is on a mission to help business owners realize that, yes, you absolutely can write. I’m excited for you to hear this conversation, because, of course, we couldn’t be in 2026 and be discussing copywriting without touching on AI and how to use it in a way that doesn’t allow it to minimize your voice, dull your voice, make you sound like another word salad on the internet, and how to actually be heard and witnessed in your brilliance and your uniqueness. What’s exciting about this conversation is Beth shares her own journey with dyslexia, insecurity around writing, and how she turned something that once felt like a weakness into the foundation of the work that she now does so brilliantly. So if you’ve been thinking, it’s not for you, Beth’s story is going to really inspire you. So without further ado, let’s dive straight into the conversation. Welcome to the show Beth. I’m so, so happy to have you here. You’ve been in my world now since, oh, it was last summer. Was it last summer? Atomicon, yeah, last summer. Yeah, years.

12.40

Oh, it is a juicy one. It is a juicy one. I think, I don’t think I’ve emphasized it very much, but I really just I want business owners to be confident in their writing and their messaging. And I think that confidence is such a key piece in in standing out online. And I think that, yeah, I just don’t think you should ever shy away from from your writing or from expressing yourself. I think we just live in such a beautiful era of being able to share exactly who we are, and finding the people that that rally to us and, and, yeah, to just grab that opportunity and and go for it. I love that invitation, because it’s so true. There’s a lot, particularly for women. I hate to say it, but there can be a lot of hesitation around visibility, and understandably, because nobody wants to be judged. Nobody wants to be disliked. I mean, I know we all told we shouldn’t care, but quite frankly, we do that email. I got the angry email definitely left me rattled for a whole evening. Had to go have a little salt bath and chill out. So it’s very but you know, ultimately, it is always grounding ourselves back in the truth and understanding that even the juiciest peach isn’t for everyone, and so it’s way more important, particularly when we want to have a profitable business to to be brave, to be courageous. So thank you for sharing that. I want to just add on to that, actually. So I read an article in all about the time Women of the Year, and one the founder of Girls Who Code, she said that there are far less women at the forefront of AI or running tech businesses, because women, her perspective was that women feel like using AI is cheating interesting, whereas men just go for it. And I thought that was really fascinating. Perspective is that actually, like, is that a barrier that we need to overcome, that using AI as a tool and kind of like that reframe about, I guess, how we, how we, how we go about addressing AI and using it in the future? I think you have to obviously hold it in balance. But I just thought that was a really interesting perspective, or interesting kind of observation to make, really, yeah, yeah, for sure, yeah. I don’t even that’s such an interesting perspective. I don’t even know, because there were so many different ideas flashing through my brain as to how and why that might be the case. But I guess the most important piece is to have an aware of awareness of that and decide what we want to do with it. Just even knowing that that’s the case. Is interesting, yeah. And I brought it up because of the whole bravery piece, right? Because, actually, I think that sometimes you can, you can fall back on on giving yourself excuses or feeling like you’re not being true to yourself because you’re leveraging something like AI, whereas, in actual fact, you can be true to yourself, write yourself an AI policy and make sure that within the context of your business, that you’re adhering to that, and that’s where you feel comfortable.

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