The Self Sourced Podcast: Episode 5

‘When Change Starts with Choice’ with Ev Foster

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Hi, I'm Frankie Sekhon!

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I’m Frankie Sekhon!

Founder of Self Sourced and creator of The Self Sourced Codes™ — a movement that activates Mavericks, Disruptors and Visionaries to build Soul Rich Empires, alongside having delicious love and family freedom.

Because the sacrifice was never required.

For over two decades I've operated at the highest levels of business — advising global brands like Ferrari and Emirates Airline, working alongside Hollywood celebrities, Olympic athletes, and multi-millionaire founders building world-shaping legacies. I've made and saved companies millions, led major brand and business transformations, and I understand — deeply — the weight that comes with visionary leadership.

But my true work goes deeper than strategy.

The turning point came when I realised that all the external success in the world means nothing if you're disconnected from your soul. I had achieved everything I thought I wanted — and I was running on empty. Constantly proving instead of simply being.

That's when The Self Sourced Codes™ were born. Not concepts I teach from a distance — the living principles that transformed my own life from achievement-driven to purpose-led, from depleted to overflowing.

Now I support visionary CEOs to come home to themselves — so their next level isn't just more profitable, it's more peaceful, more powerful, and more aligned with who they actually are.

I blend two decades of strategic business acumen with deep spiritual wisdom and feminine intuition. Because I don't believe you have to choose between profit and purpose, between power and heart, between the empire and the life.

You get to have all of it.I'm a wife, a mother of two, and a devoted space holder for those who are here to lead differently — from their truth, their power, and their Self Sourced wisdom.

If you're ready to scale your impact without burning out your body, sacrificing your freedom, or silencing your intuition — you're in the right place.

When CHOICE CHANGES EVERYTHING

A Bit About Ev Foster

Ev is a coach, business owner, mother of four, and a woman deeply passionate about helping others create a life that feels true to them.

Her journey has been shaped by change — both chosen and unexpected. From building businesses and experiencing external success, to navigating divorce, financial uncertainty and profound personal challenges, Ev has learned firsthand that transformation isn't always about having the perfect strategy. Sometimes, it starts with listening to the quiet knowing within.

A firm believer that change starts with choice, Ev helps people recognise that even when we can't control what happens to us, we can choose our response, our beliefs, our attitude and our next move.

Her work is deeply rooted in self-trust, intuition and personal responsibility. She's passionate about helping women break free from the “shoulds,” question the beliefs they've inherited, and stop suppressing the inner knowing that's been guiding them all along.

Because for Ev, living your best life isn't about waiting until everything is perfect.

It's about choosing to live fully — now. 

The Line That Stayed With Me

“I remember being there and the minister coming in because we were a religious family… talking about my mum and I being in our helplessness and hopelessness. And I remember opening my eyes and saying, ‘I’m neither helpless nor hopeless.’”

That line captures so much of Ev’s philosophy: there is always a choice. Even when we can’t control what happens around us, we can choose our response, our attitude, our beliefs and our next move.

It’s a powerful reminder that we are never as stuck as we think we are.

Ready to Trust Yourself & Choose What's Next?

Go Deeper With Ev

If something inside you has been asking for change, this is your invitation to listen. Explore Ev’s work and discover how self-trust, intuition and radical responsibility can help you create a life that feels true to you.

Explore Ev’s Work

If you're ready to stop living by the “shoulds,” trust your inner knowing and make the choices that move you toward the life you actually want — Ev’s work will inspire you to take the next step.

Visit Ev’s Website

This conversation is a reminder that you are not stuck. You always have a choice.

Listen when you're ready to choose yourself.

Working with Frankie has been a game changer! I've been investing in courses and coaching for 11 years, and I've experienced more growth in the last year than in the last decade.


The deeper inner work has empowered me to trust my own voice. As an empath, I absorb peoples' energy, and without the rock solid self trust (that I have now), it was easy to be swayed by others.

Working with Frankie has supported me to cultivate deep personal power and unshakable Certainty. I'm crystal clear on my purpose, vision and goals. So, it's now easy for me to know exactly what's aligned and what isn't.

In the last 6 months, I've experienced exponential growth in my business with more ease than ever before. What's even more beautiful is how empowered I feel as a woman, the new levels of connection I have with my partner and the enjoyment I have as a mum.


If you're looking to create success with deep alignment and personal abundance, I highly recommend Frankie's as a coach."

Rachel Chan

Transformation & Empowerment Coach 

Transcript: The Self Sourced Podcast, Episode 5 – When Choice Changes Everything

Welcome to The Self Sourced Podcast. I'm your host, Frankie Sekhon, and this is our portal for untethered conversations focused on creating soul-rich empires, thriving love lives, family freedom, and a life that feels richer than it looks.

I am so excited to welcome you to Episode 5 of The Self Sourced Podcast, where I'm joined by the incredible Ev for a deeply honest conversation about choice, intuition, self-trust, and creating meaningful change.

This is a conversation about what it means to trust yourself when your life looks good on the outside but something within you is asking for more. About breaking free from the “shoulds,” listening to your intuition, taking radical responsibility, and having the courage to choose a life that feels true to you.

Because change doesn't always start with a plan.

Change starts with choice.


A Little About Me

I’m Frankie Sekhon, founder of Self Sourced and creator of The Self Sourced Codes™.

Through this framework, I support heart-led leaders, CEOs, female founders — women who know they are here to lead differently. Women who are here to disrupt industries, bring consciousness into business, and create extraordinary success and impact — beyond financial gain — while leaving a meaningful mark on humanity and the planet.

If you're listening and thinking, this is me, then you are absolutely my people.

Through Self Sourced, I support you to create soul-aligned, expansive success and to truly thrive in all areas of your life — through my programmes, retreats, and private spaces.

And this podcast is an extension of that work.

It’s a space to share deeper conversations, wisdom, and energetic teachings that, until now, have largely lived inside my close-knit containers and inner circles.

Because I truly believe that the gateway to the heart is the access point to our limitless potential.


What It Means to Be Self Sourced

Being Self Sourced is about tapping into the wisdom of your soul.

It’s about recognising that beyond your body, beyond your mind — you are energy. At the core of who you are, beneath the layers of identity, conditioning, and biology — you are light.

The Self Sourced woman leads heart first.

She is heart first.

The heart is the portal — the connection to the soul and to the universe. And when we learn to work with the energetic intelligence of the heart, we move beyond the limitations of the mind and body and access the limitless potential of the soul.

When we bring that energetic awareness back into our body — into our lived experience — that is when we begin to shift our reality, and often far more quickly than we think is possible.


A Frequency-First Approach

This work is quantum and energetic.

At the deepest level, everything is frequency.

So when we desire change — whether in leadership, relationships, or business — we must go to the root. And the root is not just mindset, not just the nervous system, not just beliefs.

The root is our energy.

I call this our coding.

When we shift our energetic coding first, everything else begins to recalibrate.

Many people start with mindset work, nervous system work, or behavioural change. And while those are powerful, they don’t always reach the core — which is why so many people stay stuck in cycles.

The Self Sourced approach is frequency first.


Quantum Creation & Identity

Every reality already exists — and it exists now.

When we shift our energy, we begin to connect with — or “entangle” with — those realities.

For example, if you desire a new level of success in your business, you can energetically connect with that version of you — and then bring that frequency into your body.

From there, your role is to normalise it.

To think, act, decide, and lead from that place — as if it is already yours.

Because energetically, it is.

This is where identity shifts happen.

This is where alignment happens.

This is where results accelerate.


The Self Sourced Woman

At the highest level, the Self Sourced woman embodies this frequency-first way of being.

She asks:

How deeply can I embody the truth of my soul?

How freely can I express that truth?

How fully can I co-create with the universe?

This is not surface-level work.

This is deep, lifelong embodiment.

Inside my Self Sourced containers, this is the work we do — and it creates profound, often quantum, transformation.

But this isn’t a quick fix.

It’s a journey. A devotion.


Who This Work Is For

The Self Sourced space is not just for coaches coaching coaches.

I work with powerful women across industries — founders, leaders, innovators — from fields like pharmaceuticals, law, aesthetics, interior design, regenerative health, and more.

Women who have felt the pull to step outside the traditional model of success.

Women who are ready to build something different.


My Story & The Untethered Code

I spent over 20 years in corporate marketing, building what looked like a successful career.

But internally, I felt unfulfilled.

So I walked away — without a plan.

Because freedom has always been a core value for me.

Now, I build my life and business around that freedom.

This year, my code is Untethered.

Not a word — a code.

The question I’m living into is:
How free can I be?

Right now, we are completely redesigning our lives.

We’re selling our home. Letting go of almost everything. Exploring new ways of living — potentially relocating, travelling, even homeschooling.

We’re choosing to step outside the “normal” way of life and ask:
What do we actually want?

Because so much of what we think is “normal” is just conditioning.

And none of it is ultimately true.

We get to choose.


An Invitation for You

I want to leave you with this:

If you stepped outside your current life — your business, your routines, your responsibilities — and none of it existed…

What would you choose?

How would you live?

What would feel true for you?

Most people build their lives around goals — and end up chasing success without actually living.

But if you were truly free…

What would you believe?

How would you feel?

How would you live?

This doesn’t always require drastic change.

Sometimes it’s subtle.

But it starts with awareness.


Closing

I’d love to hear what this activates for you.

Who are you when you are free?

What does being untethered look like in your life?

If this resonated, please share it with someone who needs to hear it. My work has grown through word of mouth, and your support truly means the world.

Thank you so much for being here.

I deeply appreciate you — and I look forward to continuing this conversation with you very soon.

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episode 5,When Change Starts With CHOICE

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